About PFC

With over 15 years of coaching experience, I work with players of all ages, levels and abilities — from grassroots, beginners to elite performers. I am a UEFA B licensed coach with experience coaching in the Women’s National League, alongside a professional playing background in New Zealand and England with six international caps for England. My coaching philosophy is built around developing technically confident, tactically intelligent players who can perform under pressure on match day. Every session is designed to replicate real game scenarios, challenge decision-making and build confidence.

  • 15 years coaching experience
  • UEFA B licensed
  • Elite playing & coaching background
  • Former professional player (New Zealand)
  • Women’s National League coaching experience
  • Individualised development plans
  • England International (6 caps)
  • Honest, constructive feedback
  • Proven pathway experience
  • 1-to-1 Coaching Sessions

Who it’s for:

Players of any age or ability looking for personalised development.

What we work on:

• Technical excellence (first touch, passing, finishing)

• Position-specific development

• Tactical understanding

• Confidence & decision-making

• Match preparation

Session format:

• Individual player analysis

• Targeted drills

• Match-realistic scenarios

• Clear development focus

  • Small Group Sessions

Who it’s for:

Players who want competitive, game-realistic training in a focused environment.

Benefits:

• Small groups matched by age & ability

• Increased touches and decisions

• Competitive but supportive environment

• Tactical & technical development

Group size: 3–6 players


  • Weekend Sessions

Ideal for:

• Players with limited weekday availability

• Extra development outside club training

• Pre-match preparation

Focus:

• Game understanding

• Technical sharpness

• Confidence going into match day

  • Match Day Analysis

Professional insight into real performance

Includes:

• Live match observation

• Tactical and positional analysis

• Decision-making assessment

• Strengths & development areas

Delivered as:

• Verbal feedback

• Written report

• Optional video clips

  • Match Day Feedback

Purpose:

Help players understand why they perform the way they do and how to improve.

Includes:

• Honest, constructive feedback

• Clear action points

• Development targets for training

• Parent/player feedback option

Client Testimonials

“Our son has a real love for football, however his confidence was lacking so we approached Jake to improve on this and his skills to take to the matches with him. In the past year Wilfie’s physical skills have improved and in turn that confidence has grown immensely. Jake is very approachable, reliable, knowledgeable and he has built a fantastic relationship with Wilfie which has resulted in him having huge respect for Jake in what he teaches and always looks forward to his session – thank you!“

Packages & Development Pathway

Match Performance Package

• Match-day analysis

• Post-match feedback

• Individual improvement plan

Player Development Plan

• Weekly or fortnightly 1-1 sessions

• Monthly match analysis

• Ongoing feedback & targets

Football Birthday Parties

An action-packed football party with games, skills, and matches — stress-free fun for parents, unforgettable for kids. Enquire now.


• UEFA B License
• Enhanced DBS Checked
• Fully Insured
• First Aid Qualified and PAEDIATRIC first aid qualified
• Safeguarding Children Certified